YouTube · YouTube retention
Audience Retention Tactics That Actually Work
Open loops, pattern interrupts, and pacing tricks that lift average view duration.
Open loops
Tease the payoff in the first 15 seconds and pay it off near the end.
Pattern interrupts
Cut, b-roll, zoom, or sound effect every 7–12 seconds.
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Frequently asked questions
What's a good retention number?
40%+ AVD on a 10-minute video is strong; 50%+ is exceptional.
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