Sources
- First-party research. Surveys, interviews, and structured analyses conducted by our team.
- Public platform data. Documentation and reporting published by major creator platforms.
- Industry references. Reports and datasets from established research organizations, cited at the point of use.
- Aggregated, anonymized product data. Used only with care, and never re-identifying individual users.
Methodology
Each research report describes its sample, time range, methodology, and limitations. Benchmarks are presented as ranges rather than single point estimates where appropriate, and time-stamped to indicate when the underlying data was collected.
Limitations
Creator data is heterogeneous and rapidly changing. Benchmarks reflect aggregate behavior at a moment in time; they are intended as references, not targets.