TikTok · TikTok algorithm
How the TikTok Algorithm Works in 2026
A creator's plain-English guide to the TikTok algorithm and what actually moves the needle.
The 4 signals that matter most
Watch time, completion rate, shares, and re-watches — in that order.
Why your reach dropped
Almost always content fatigue, not a shadowban. Test new hooks before assuming punishment.
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Frequently asked questions
Does deleting videos hurt me?
Only if you delete recent high-performers — older flops are safe to remove.
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