Research

Research Methodology

How we design, collect, validate, and publish creator research.

Sampling

Our surveys recruit from a diverse, opt-in creator panel and are weighted by platform mix, region, and revenue tier to reflect the global creator economy.

Data sources

We combine survey responses, in-depth interviews, anonymized platform analytics, and (where permitted) anonymized CreatorMaximus workflow data.

Validation

Every quantitative finding is cross-validated with at least one secondary source before publication.

Privacy

All personal data is anonymized. Aggregated insights only — never identifying information about any individual creator.

Transparency

Every report ships with a methodology section explaining sample size, dates, and limitations.