Newsletter Creators

Newsletter to 10k Subs in 12 Months

Niche B2B newsletter that scaled to 10k subs and $20k MRR in one year.

Challenge

Strong writing, no distribution system.

Strategy

Cross-platform CTAs + co-marketing + paid testing in month 6.

Workflow

Weekly send → repurpose to 4 platforms → daily lead-magnet CTA.

Results

  • 10,300 subs
  • $20k MRR via classified ads
  • 42% open rate

Lessons learned

  • Repurpose every issue.
  • Co-marketing > paid until 5k subs.
  • Niche always wins.