Coaches
Coach Runs $250k Course Launch
Solo coach ran a calm $250k course launch with no team and no ads.
Challenge
Audience of 8k email subs, no launch system.
Strategy
30-day pre-launch + 7-day cart + post-launch retention loop.
Workflow
Pre-launch content → waitlist → 4-email cart → onboarding.
Results
- •$252k in 7 days
- •11% list conversion
- •92% completion rate
Lessons learned
- •Pre-launch is the launch.
- •Calm sells better than panic.
- •Onboarding drives reputation.
Run the workflow